Classic Replacements BBB Business Review

Ralph Lauren

From its humble beginnings of peddling men’s ties in 1967, Ralph Lauren Corporation is now a global leader in the design, marketing, and distribution of premium lifestyle products. Their solid grasp of consumer insights has enabled them to offer broad lifestyle product collections with a unified vision. Reflecting a distinctive American perspective, the company is an innovator in aspirational lifestyle branding under the direction of internationally renowned designer Ralph Lauren.

Their products, which include apparel, accessories, and fragrance collections for men and women, as well as childrenswear and home furnishings, compose one of the world’s most widely recognized families of consumer brands. For five decades, their reputation and distinctive brand image have been consistently developed across an expanding number of products, brands, sales channels, and international markets.